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How to Own Your Podcast Niche
3 steps for subject matter experts to dominate their topic in the podcast universe. There are more than 850,000 active podcasts available today, and the topics are becoming more and more specific....
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3 Qualities of Great Podcast Hosts
For Organizations and Subject Matter Experts The talk show format dominates the podcast ecosystem for organization and subject matter expert shows. It may even start to overtake talk radio. Therefore,...
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Plagiarism in Podcasting
Don’t let this happen to you! Recently, there’s been a rash of stories about plagiarism in podcasting. These stories have centered on the true crime genre, where some podcasters create entire series...
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Why Authenticity Matters in Podcasts
I settled in to start laundry and wash dishes. I didn’t mind though 一 it was podcast time. Even better, my favorite podcast should have released its weekly episode by now, which meant it would be ready...
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Refresh your podcast to keep listeners engaged.
Keeping listeners engaged can be a challenge when podcasting becomes repetitive, mundane, or stuck in a rut. Maybe your podcast’s audience has plateaued; the numbers aren’t going down…but they aren’t...
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Why Your Brand Podcast Should Have Video
If your organization has a podcast or is thinking of starting one, it’s becoming more apparent that you should be integrating video components into your show. The data suggests you could already miss...
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Your audience is busy. Keep them engaged.
According to a recent study by YouGov, podcast listening has become increasingly popular among Americans in recent years. The study surveyed over 1,200 US adults and found that more than half listen to...
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The Bright Future of Branded Podcasts
“Westgate Las Vegas” by Photographing Travis is licensed under CC BY 2.0. In the early 1970s, the International Hotel in Las Vegas was the home of a sensation: microphone-wielding, pelvis-thrusting...
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Policy Podcasting
What You Need to Know Podcasting is becoming an increasingly common communication tool for public affairs and science policy organizations. Organizations like the Brookings Institution, the American...
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Making Podcasts for Older Americans
They have their own ways of listening. According to Edison Research, only 14% of Americans 55 and over listen to podcasts weekly, compared to about 40% for other age groups. This data has led to a lot...
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